PROJECT OVERVIEW - IMPROVE YOUR VISIBILITY AT AIRLINES CONFERENCES
What could Airsource Partners do to make aviation expertise more accessible to all?
We have conceived the first aviation –related online expert knowledge service connecting actors of the air transport industry with the outside expert world.
IMPROVE YOUR VISIBILITY AT AIRLINES CONFERENCES
LAUNCH DATE : JAN 2017
PRIMARY TARGET : Airlines
PROJECT FUNCTIONAL AREA : Sales & Marketing, Information Technology, Others
PROJECT FOCUS : Airline Strategy, Airline Management, Other, Information Technology
PROJECT SPONSOR : Airsource Partners
The diversity and wide choice of conferences available make it challenging however for companies to select the specific events not to miss. Moreover, conferences attendance that require significant investment in time and money should not prevent you from investing in other forms of marketing actions that might be needed as well.
Airsource Partners helps your company get the most out of any conference or other industry venues at a mimimal cost.
Project files
MAJOR CONFERENCES IN 2017
Project Description
AIRSOURCE PARTNERS OFFERS TO REPRESENT COMPANIES AT SELECTED AIRLINES CONFERENCES AND OTHER MAJOR INDUSTRY EVENTS.
Participation to conferences and other aviation trade venues comes with several major benefits:
- Increase the visibility of your company near airlines and other industry players
- Position your company as an ambitious company ready to conquer the world
- Attract airlines and other companies’ attention to your products or solutions
- Build or consolidates your company’s or your personal network of contacts
- Develop more contacts with airline decision makers and other key industry people
- Learn about the latest industry and technology trends and expectations
- Find out more about your competitors’ strategies and products
- Get a better feel on where competition is standing
- Learn about the projects of the airlines
- Obtain inside information before anyone else to react faster and appropriately.
In today’s technological era many executives wrongly believe that a physical presence at industry events is a practice of the past no longer needed.
Besides the precious information gathered by attending presentations, working sessions and other discussions proposed during conferences, the added value of a conference also resides in the extensive web of connections woven during the event. Those hallway rumors and other information gathered during conferences should not be underestimated too.
AIRSOURCE PARTNERS' CONTRIBUTION
Admittedly, nothing replaces the physical presence of company representatives to a conference. However several factors (like budget limitations, shortage of staff, other urgent business priorities or bad previous experiences) can however push a company to reconsider its in-person participation to an event or limit the number of events to attend thus limiting the impact of its marketing strategy.
Airsource Partners brings an alternative to players of the air transport industry wishing to expand their presence and visibility further in the industry by representing them at selected conferences and other industry events.
PROPOSED METHODOLOGY
Airsource Partners’ proposed approach comprises of several steps.
Conference Selection
Airsource Partners helps you select the most appropriate conference(s) to attend throughout the year. The selection of a conference can be done on the basis of geography or the theme of the conference depending on the goals assigned to the participation to the conference(s).
Unless otherwise agreed between Airsource Partners and the airline, this phase is conducted via emails and telephone communications.
Pre-conference Preparation
During this phase Airsource Partners assists the company in the definition of the most appropriate form of representation at the selected conference(s) on the basis of the main objective assigned by the company to their participation to the conference (develop sales leads, announce new products, obtain information on a new market, etc..).
Airsource Partners’ involvement can be limited to one industry event in particular or cover a selection of industry events over a certain period of time in conjunction with the marketing strategy defined by the company.
Conference Attendance
Airsource Partners attends the selected conference. Agenda permitting, Airsource Partners’ representatives will attend all presentations, working sessions and other discussions scheduled throughout the conference. In case of agenda or priority conflicts Airsource Partners and the company jointly decide which session(s) must be attended in priority.
Airsource Partners also attends all other social or professional activities and events scheduled throughout the conference (company visits, evening events, gala dinners, pre or post conferences social excursions,..).
Post-Conference Deliverables
The following information is sent to the company following the conference:
- Summary report including conference details (agenda, presentations, list of attendees,..) and a global evaluation of the conference (overall impression, organization, value of presentations, efficiency of networking sessions, investment to be repeated or not, …)
- List of contacts made during the conference by Airsource Partners with a brief summary of each conversation held with any major contact made during the conference
- Opportunities and threats fro company the as emerged from the conference
- Soft copies of all papers / lectures presented during the conference (when made available by the conference organizer)
- Suggested follow up actions.
A list of MAJOR AIRLINES CONFERENCES AND OTHER INDUSTRY EVENTS scheduled for 2017 is attached below the Project Summary of this Project.
For any information regarding the cost of the service proposed by Airsource Partners please contact:
Christian Gossel
Founder – Airsource Partners
C.gossel@airsource-partners.com
+33 680 211 305
Experts / companies available for this project
Christian Gossel boats 25+ years of experience in the air travel industry. In 1988 he joined Sabre, then the IT division of American Airlines, in its Paris office to promote Sabre's innovative solutions in revenue management, network planning, crew management, Cargo and others to airlines of Western Europe and Africa. Key clients included Air France, Ethiopian Airlines, Alitalia. Christian created Airsource Partners in 2011, the first Aviation Expertise Marketplace of the airline industry, to help small/medium-sized airlines secure an easier and more affordable access to expertise, skills and ready-to-use solution
KAZA IT Services Ltd. was created in early 2013 by Katia Hadjikyriacou, a seasoned airline industry professional with over 20 years of experience, including a 10-year tenure as the Chief Information Officer of Cyprus Airways, the national carrier of Cyprus. Katia has a strong background in IT management. Throughout her term at Cyprus Airways Katia has been involved in the deployment of advanced Infrastructure Telecommunication solutions and new information systems and technologies across all sectors of the airline. Katia holds a Bsc and Msc in Computer Science from State University of New York at Albany. KAZA IT Services Ltd. can rely also on the skills and knowledge of numerous airline communication and IT strategy experts from Cyprus and surrounding countries.
