PROJECT OVERVIEW - LEVERAGE YOUR VIP LOUNGE TO DELIVER UNIQUE CUSTOMER EXPERIENCE
What could Airsource Partners do to make aviation expertise more accessible to all?
We have conceived the first aviation –related online expert knowledge service connecting actors of the air transport industry with the outside expert world.
LEVERAGE YOUR VIP LOUNGE TO DELIVER UNIQUE CUSTOMER EXPERIENCE
PROJECT STATUS : ACTIVE
LAUNCH DATE : JUN 2014
PRIMARY TARGET : Airlines
PROJECT FUNCTIONAL AREA : Others, Customer Experience
PROJECT FOCUS : Airport Operations, Airline Strategy, Sales & Marketing, Communication & Advertising, Other, Airports Information Technology
PROJECT SPONSOR : IEG
Project Summary
Project Description
According to many airline surveys, the top 2 reasons customers access an airline Lounge is to escape the Terminal chaos, and relax over a bite to eat and a drink.
It is difficult to implement an improved Food & Beverage offering without incurring significant expense increases. One option is to implement unique marketing initiatives that generate revenue in order to help offset the Lounge operating costs.
How to deliver revenues optimally then? Many Lounge operators do not embrace a philosophy of charging customers for products and services which have typically always been complimentary in their Lounge. Many other carriers are contractually prohibited from selling Products and services in their Lounges due to existing exclusivity agreements between Airport Authorities and Terminal Concessionaires.
The solution lies in the carrier’s ability to leverage its Partnership relations to help provide a value-added lounge experience and drive significant bottom-line revenues for the carriers. IEG's experts can assist you with this solution from Concept, to Development to Execution.
About IEG
IEG is in the business of delivering Business solutions targeting the Passenger Airline industry. IEG offers a suite of solutions supporting the management of airport lounges, be they managed by Airlines, Airline alliances, Airport authorities or private 3rd party operators.
IEG runs a set of services – the most prominent is the VIP lounge management AIMS (Access Information Management System). The Club membership loyalty program is another flagship service within the same suite. All service apps are available on a subscription service business model and provide a comprehensive lounge-focused solution that supports:
Operational Efficiency – from Clients seeking to improve on their operations such as access policy, management of business rules, complex travel segments, effective policy updates across a wide geographic area, and efficient and accurate monthly billing.
Customer Insight: our Front-Office TouchPoint solutions allow companies to automate and integrate the collection and use of customer information obtained from each point of contact resulting in an enhanced Customer experience.
Ancillary Revenues : from clients seeking to generate Revenues in the lounge to help offset operational cost. These revenue opportunities are designed as value-added Traveler Services and Event Sponsorship opportunities.
IEG has partnered with Commercial airlines globally and its solutions are currently installed in over 89 Lounges around the world.
According to many Travel industry whitepapers, discussion groups, and the most recent Air Transport News (ATN) airline survey on Airport Customer experience, there is more pressure on airlines to differentiate themselves in order to capture increased market share. Some are finding clever ways to accomplish this by marketing themselves as an experience instead of a product, based largely on the rising demand from consumers for a more authentic and engaging travel experience.
How can you leverage your VIP Lounge to help deliver this kind of unique customer experience?
How can you leverage your VIP Lounge to help deliver this kind of unique customer experience?
Project Description
According to many airline surveys, the top 2 reasons customers access an airline Lounge is to escape the Terminal chaos, and relax over a bite to eat and a drink.
It is difficult to implement an improved Food & Beverage offering without incurring significant expense increases. One option is to implement unique marketing initiatives that generate revenue in order to help offset the Lounge operating costs.
How to deliver revenues optimally then? Many Lounge operators do not embrace a philosophy of charging customers for products and services which have typically always been complimentary in their Lounge. Many other carriers are contractually prohibited from selling Products and services in their Lounges due to existing exclusivity agreements between Airport Authorities and Terminal Concessionaires.
The solution lies in the carrier’s ability to leverage its Partnership relations to help provide a value-added lounge experience and drive significant bottom-line revenues for the carriers. IEG's experts can assist you with this solution from Concept, to Development to Execution.
About IEG
IEG is in the business of delivering Business solutions targeting the Passenger Airline industry. IEG offers a suite of solutions supporting the management of airport lounges, be they managed by Airlines, Airline alliances, Airport authorities or private 3rd party operators.
IEG runs a set of services – the most prominent is the VIP lounge management AIMS (Access Information Management System). The Club membership loyalty program is another flagship service within the same suite. All service apps are available on a subscription service business model and provide a comprehensive lounge-focused solution that supports:
Operational Efficiency – from Clients seeking to improve on their operations such as access policy, management of business rules, complex travel segments, effective policy updates across a wide geographic area, and efficient and accurate monthly billing.
Customer Insight: our Front-Office TouchPoint solutions allow companies to automate and integrate the collection and use of customer information obtained from each point of contact resulting in an enhanced Customer experience.
Ancillary Revenues : from clients seeking to generate Revenues in the lounge to help offset operational cost. These revenue opportunities are designed as value-added Traveler Services and Event Sponsorship opportunities.
IEG has partnered with Commercial airlines globally and its solutions are currently installed in over 89 Lounges around the world.
Experts / companies available for this project
IEG - Canada
IEG is in the business of delivering Business solutions targeting the Passenger Airline industry. IEG offers a suite of solutions supporting the management of airport lounges, be they managed by Airlines, Airline alliances, Airport authorities or private 3rd party operators.
IEG is in the business of delivering Business solutions targeting the Passenger Airline industry. IEG offers a suite of solutions supporting the management of airport lounges, be they managed by Airlines, Airline alliances, Airport authorities or private 3rd party operators.
