REVENUE MANAGEMENT : A DECISION-MAKING TOOL

PROJECT STATUS : ACTIVE

  • LAUNCH DATE : FEB 2017

  • PRIMARY TARGET : Airlines

  • PROJECT FUNCTIONAL AREA : Sales & Marketing, Information Technology

  • PROJECT FOCUS : Revenue Management, Information Technology

  • PROJECT SPONSOR : AEROGESTION


Project Summary


Aerogestion provides a major decision-making tool which allows to follow the ramp up of sales on each flight, day to day, and take relevant decisions regarding pricing actions.

The tool is able to submit complete reports at macro and micro scales through a large quantity of data.


Project files

presentation Aerogestion (en français)     

Project Description

 

 

The tool offers:

 

  • A home screen giving current daily or weekly sales tendencies and statistics on the activity

  • Graphic curves of the ramp up sales for a chosen KPI on each flight, with:

  • A prevision of the touchdown point

  • An average of historical demands based on same flights behavior giving the best sales schema to reproduce

  • An alert system that indicates very strong or very slow sales that need pricing adjustment

  • A historic of every pricing actions made on each flight

  •  Monthly graphic curves of the ramp up sales for a chosen KPI, with a prevision of the touchdown point and the objectives to reach.

  • A user-friendly interface allowing a large combination of commercial reports depending on the chosen fields, exportable to Excel.

 

 

This tool allows you to:

 

  • Generate additional revenue thanks to a good optimization of prices and capacity allocation on each flight
  • Follow and share the results of your activity at a macro and micro scale through reports analyzing various KPI exportable to Excel
  • Compare your monthly objectives to your monthly results on graphs analyzing various KPI
  • Gather various statistics on your activity regarding driving markets, categories, distribution channels…

 

 

Aerogestion intervenes:

 

  • During the adaptation of databases
  • During the configuration of the tool to adapt its functionalities to the company
  • For training of the Revenue Management analysts
  • Every time customers have questions or need recommendations on the use of the tool

 

 

Aerogestion remains attentive to customers’ returns in order to improve the tool and meet their expectations.

 

 

 

 

 




Experts / companies available for this project


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AEROGESTION - France
Aérogestion is an independent consulting practice founded in 1996 by Marc Rochet and Dominique Gretz with the help of former collaborators from the airline industry. Aérogestion has developed a recognised expertise in the industry by accompanying first and foremost the success of French airline in their development or restructuring projects. The practice has developed its services in the international environment and more specifically on the African continent. Parallel to this geographical development, the practice has broadened its competencies, particularly in the field of Revenue Management, which constitutes today a recognised centre of excellence where Aérogestion practices for several airlines. At present, the practice counts more than a dozen consultants with an average of 20 years of expertise in their field and with competencies covering all of the fields of the industry, such as airline management, sales and distribution, airline operations, airline restructuring or change management. Aerogestion's vocation is to become the airline's partner to accompany the airline in each and every key step of its business or of its investments.