Relationship Management: a blueprint for efficiency

PROJECT STATUS : ACTIVE

  • LAUNCH DATE : FEB 2017

  • PRIMARY TARGET : Airlines

  • PROJECT FUNCTIONAL AREA : Sales & Marketing, Information Technology, Customer Experience

  • PROJECT FOCUS : Airline Strategy, FFP & CRM, Information Technology

  • PROJECT SPONSOR : Airsource Partners, Michael Collins


Project Summary

RELATIONSHIP MANAGEMENT is a business strategy allowing airlines to optimize profitability, customer satisfaction and their revenue base. A comprehensive strategy manages all customers interactions in a consistent and value-oriented manner.

Independent RELATIONSHIP MANAGEMENT & database marketing expert Michael Collins has joined forces with Airsource Partners to help airlines design and implement a customized and successful strategy.

Project files

RELATION MANAGEMENT - A BLUEPRINT FOR EFFICIENCY - PROJECT OVERVIEW - FEB17     

Project Description

 

 

Can you…..

  • Transform low performance customers into top performers?
  • Deliver more revenue opportunities and  increase average order values?
  • Reduce marketing inefficiencies and measure marketing success?
  • Maximise the business from your agents and intermediaries?
  • Grow new business and increase market potential?

Are you getting to grips with CRM?

Airsoure Partners has joined forces with renowned RELATIONSHIP MANAGEMENT specialist to advise you on developing the data-driven RELATIONSHIP MANAGEMENT and marketing strategies to help your Airline achieve these business objectives in a smarter way.

Our experts will help you determine your data strategy. We will audit your current data, recommend any enhancements and source external information where required.

We will determine segmentation to optimise the effect of your marketing communications and execute analysis to identify the “nuggets of business opportunity” inherent within your company data.

We will provide actionable consultancy, helping Airlines both large and small become data driven companies. Through assisting clients to release the inherent value locked away in their data we deliver knowledge within the enterprise, optimised profitability, efficiency and customer satisfaction, ROI evaluation and contribution to the business case for investment.

Working in advisory and implementation roles, Airsource Partners and the selected RELATIONSHIP MANAGEMENT experts work in close collaboration with clients by understanding their business drivers and information needs.

 

 

 

 

THE DOCUMENT ATTACHED IN THE PROJECT FILES SECTION ABOVE DETAILS THE APPROACH AND METHODOLOGY PROPOSED BY AIRSOURCE PARTNERS AND RELATIONSHIP MANAGEMENT EXPERT MICHAEL COLLINS ON THE PROPOSED PROJECT

 

  

  

 

  




Experts / companies available for this project


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Michael Collins - UK
Michael Collins is a specialist in data strategy and Relationship Management. A Chartered Marketer and a Fellow of the Institute of Direct and Digital Marketing he has more than 30 years experience in the use of marketing databases and in providing direction on building relationships with both direct customers and distribution channels. An internationally acknowledged consultant, trainer and author, he has taught at several UK university business schools and has delivered his seminars and workshops to professional audiences across Europe, North America and the Far East.