BUILD / IMPROVE A PRICING STRATEGY

PROJECT STATUS : ACTIVE

  • LAUNCH DATE : FEB 2017

  • PRIMARY TARGET : Airlines

  • PROJECT FUNCTIONAL AREA : Sales & Marketing, Others

  • PROJECT FOCUS : Airline Strategy, Pricing, Revenue Management, Sales & Marketing

  • PROJECT SPONSOR : AEROGESTION


Project Summary


AEROGESTION has been providing pricing consulting services in the airline industry for about 15 years. AEROGESTION has acquired a real expertise in this area, working with the airlines French Blue, …


AEROGESTION often intervenes on both Pricing and Revenue Management fields at the same time as they are complementary (cf expertise: “Revenue Management : Build or improve a Revenue Management Strategy”)

Project files

Presentation Aerogestion (en français)     

Project Description

 

AEROGESTION has been providing pricing consulting services (both in French and English) in the airline industry for about 15 years. AEROGESTION has acquired a real expertise in this area, working with the airlines French Blue, …

 

AEROGESTION often intervenes on both Pricing and Revenue Management fields at the same time as they are complementary (cf expertise: “Revenue Management : Build or improve a Revenue Management Strategy”).

 

 

 

AEROGESTION adapts its offer regarding the customers’ needs:

 

 

Establishment or Redefinition of a pricing strategy:

 

Audit/ Analysis of the context

 

  • Analysis of commercial results of the activity
  • Analysis of sales historic (booking window, average price per category…)
  • Analysis of distribution channel
  • Benchmarks analysis and market studies

 

Definition of a long run strategy depending on the positioning of the brand

 

  • Segmentation of customers and prices
  • Redefinition of products and fare families
  • Redefinition of tariffs, rules and restrictions if needed
  • Budget definition

 

 Regular follow-up of commercial results to avoid dilution or waste

 

 




Experts / companies available for this project


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AEROGESTION - France
Aérogestion is an independent consulting practice founded in 1996 by Marc Rochet and Dominique Gretz with the help of former collaborators from the airline industry. Aérogestion has developed a recognised expertise in the industry by accompanying first and foremost the success of French airline in their development or restructuring projects. The practice has developed its services in the international environment and more specifically on the African continent. Parallel to this geographical development, the practice has broadened its competencies, particularly in the field of Revenue Management, which constitutes today a recognised centre of excellence where Aérogestion practices for several airlines. At present, the practice counts more than a dozen consultants with an average of 20 years of expertise in their field and with competencies covering all of the fields of the industry, such as airline management, sales and distribution, airline operations, airline restructuring or change management. Aerogestion's vocation is to become the airline's partner to accompany the airline in each and every key step of its business or of its investments.